Create your Food Profile
Add allergies, intolerances, ingredients to avoid, preferences and nutrition goals.
PERSONALISED FOOD INTELLIGENCE
Know what’s really in your food.
Scan your food. Understand the label. See how it matches you.
⌗Scan
your food
your food
▤Understand
the label
the label
✓See how it
matches you
matches you
Get Our App →
This is a Beta app and we’re still refining it. Always read the label yourself.
Scan Me from Your MobileKnowYourGrub is a mobile app.
Scan this code or open this page on your mobile
Scan this code or open this page on your mobile
Hi, I’m Grub!
I’ll help you work out what’s really in there.
I’ll help you work out what’s really in there.
♡ Personalised for youNot generic advice
◉ AI-poweredSimple & clear
♢ TrustedNot judgemental
◎ For everyoneIndividuals & professionals
HOW IT WORKS
Know your food in three steps.
Food isn’t one-size-fits-all. KnowYourGrub turns complex labels into information that makes sense for your profile.
Scan your food
KnowYourGrub reads the product’s ingredients and nutritional information.
Know your match
See how the food fits your individual needs and understand why.
PERSONAL, NOT GENERIC
The same food isn’t right for everyone.
One product can mean something different for someone seeking more protein, avoiding an ingredient, or managing an intolerance.
KnowYourGrub doesn’t just score food. It helps you understand how food matches you.More protein ✓
Ingredient to avoid !
Intolerance profile ✓
FOR INDIVIDUALS
We’ll show you the match. You make the choice.
Create your own Food Profile and use KnowYourGrub whenever you’re choosing food.
“I’m trying to eat more protein.”“I want to reduce sugar.”“I can’t tolerate certain ingredients.”“I want to understand what I’m eating.”
Get Our App →KnowYourGrub is a mobile app. Open this page on your phone to get started, or scan the QR code.
YOUR FOOD.
YOUR PROFILE.
YOUR CHOICE.
YOUR PROFILE.
YOUR CHOICE.
FOR NUTRITIONISTS & DIETITIANS
Your advice shouldn’t end when your client leaves the consultation.
KnowYourGrub helps turn professional nutrition guidance into everyday food decisions. Share food diaries, keep a clear record between visits, and stay connected to client accountability when it matters.
Professional guidance→Personalised goals→Shared food diaries→Everyday choices→Accountability
Shared food diaries
See what clients are actually choosing between consultations, in the context of their Food Profile and agreed goals.
Record keeping that stays current
Keep a living record of scans, progress and notes, so you are not reconstructing the story at the next appointment.
Accountability between visits
Spot who is progressing, who needs attention, and where goals are slipping, while the choice still stays with the client.
ALLERGIES & INTOLERANCES
Ingredient labels are complicated. Your answer shouldn’t be.
KnowYourGrub helps interpret ingredient information and relate it to the person’s Food Profile, including ingredients they want to avoid and recorded intolerances.
KnowYourGrub supports informed food choices and is not a substitute for medical advice, diagnosis or emergency allergy management.
INGREDIENT LABEL
Wholegrain oats, milk solids, natural flavouring, emulsifier, malt extract…
↓
Personalised explanation✓ Matched against your Food Profile
Turn nutrition plans into everyday choices.
A carefully designed nutrition programme creates value when an athlete can follow it in the real world. KnowYourGrub bridges nutrition strategy and everyday food decisions.
Nutrition strategy→Athlete profile→Food decisions→Accountability
Talk to us about performance →Better information at the moment it matters.
Food labels contain enormous amounts of information. The problem is that the information isn’t personal. KnowYourGrub makes it understandable, personalised and useful when someone is actually making a food decision.
Your food. Your profile. Your choice.
Helping us build a healthier food future.
Ready to Know Your Grub?
Create your Food Profile and start making food choices that make sense for you.
Get Our App →You need to be on a mobile device to use the app. Scan this code with your phone to open KnowYourGrub.